Mining Cultural Metaphors in Product Development and Design
Patricia Sunderland, Ph.D.
Founding Principal, Cultural Research and Analysis
Thursday, April 8, 2021
4:00 p.m. – 5:30 p.m.
Meeting ID: 971 7812 8282
Dr. Sunderland is a specialist in the anthropological, ethnographic and cultural analysis of consumer worlds. Founder and president of Cultural Research & Analysis, she is also first author of Doing Anthropology in Consumer Research and co-editor of the 2014 Handbook of Anthropology in Business. Her analyses have provided the strategic insight for the successful makeover of brands and retail environments as well as contributed to the launch of new advertising, products and brand strategies for many clients including Citibank, Nissan and PepsiCo.
The Plimpton Lecture, presented annually by the CWRU Department of Anthropology, highlights the value of anthropological theory and methods in solving real world problems, with a focus on applying these methods to business activities. This lecture is possible through the generous support of Mr. Jonathan Plimpton, Founder, International Business Management, Inc. and a 1970 graduate of Anthropology of Western Reserve College.