Mining Cultural Metaphors in Product Development and Design

Patricia Sunderland, Ph.D.

*this lecture has been canceled*

April 1, 2020

4:30 p.m. – 6:00 p.m.

Tinkham Veale University Center, Senior Classroom

Dr. Sunderland is a specialist in the anthropological, ethnographic and cultural analysis of consumer worlds. Founder and president of Cultural Research & Analysis, she is also first author of Doing Anthropology in Consumer Research and co-editor of the 2014 Handbook of Anthropology in Business. Her analyses have provided the strategic insight for the successful makeover of brands and retail environments as well as contributed to the launch of new advertising, products and brand strategies for many clients including Citibank, Nissan and PepsiCo.